Hi, I'm April Shewan
Business coach for people who are doing everything right… and still feel stuck.I help overwhelmed business owners figure out what’s actually getting in their way, and create systems that work with their real, messy, beautifully imperfect lives.
Book & Get Clarity

Why I Do This Work
Before I became a Business Coach I was an acupuncturist for 23 years.
And the thing about acupuncture school is that they teach you everything you need to know about acupuncture, you know the whole sticking the needles in the people part of the job. But they teach you absolutely nothing about how to run a business.
I still remember opening my first clinic and sitting there thinking “Umm, “how do I get clients?”
My first few years were rough as I had to figure out the answer to that question.
And it wasn't easy because all of the advice given was either tactics designed for much larger businesses, or mindset work. And I mean the kind of mindset work that tells you to visualize abundance but doesn't actually help you make a sale.
Nobody was teaching how to set up real systems while overcoming all the mind drama that comes with being a sole proprietor.
So I built what I wish had existed.
Because you deserve more than overpriced generic advice you could have gotten from watching some 3 step plan on TikTok. Your business should have someone who actually listens, diagnoses what's specific to you, and builds an individual solution catered to your specific situation.
Essentially, I remember how hard it was. And I built The Organized Octopus to make it easier for you.
Want help making your own systems that work for how you function?
Let's Talk& Why An Octopus?
Octopuses don’t push harder when something isn’t working. They get curious, figure out what’s actually blocking them, and solve the problem intelligently (sometimes by throwing rocks).
That’s how I coach.
I don’t hand out generic productivity advice or tell you to “try harder.” I help you understand why things aren’t working so we can fix the real problem, not just the symptoms.

Who I Work With
People hire me when they're:
- Doing everything right, but nothing is working
- Overwhelmed, scattered, and exhausted
- Tired of guessing why progress feels so hard
- Ready for clarity that leads to real momentum
